The LÜCK Essential

Section 1

Your Handbag Habits
1. What type of handbags to you carry most often?
2. How often do you change bags?
3. How many handbags do you typically rotate between?
4. What price range do most of your handbags fall into?

Section 2

How You Organize Your Bag
5. How do you currently organize the inside of your handbags?
6. How satisfied are you with your current way of organizing your handbag?
7. Which of the following frustrations have you experienced with handbags? (Select all that apply)
8. Which of the following frustrations have you experienced with handbags? (Select all that apply)
9. If you have used a bag insert or organizer, what limitations have you experienced? (Select all that apply)
10. How do you prefer to carry your essential items (wallet, keys, small personal items) inside your handbag?

Section 3

Product Concept

The image above shows an early concept prototype of a structured leather organizer designed to hold essential items in a contained way and move easily between handbags while helping protect the interior of the bag.

11. How important is handbag organization to you?
12. How important is it that an organizer protects the interior of your handbag?
13. If a compact, structured leather organizer allowed you to keep your essential items organized, protected, and easy to transfer between bags, how appealing would that be?
14 How appealing is the idea of keeping your essential items contained in one structured piece that can be moved between bags?
15, What qualities would matter most in a handbag organizer? (Choose up to 3)

Section 4

Purchase Considerations
16. If a premium leather handbag organizer were designed specifically for women who rotate bags regularly, what price range would feel reasonable?
16. If a product like this met your expectations for quality and design, how likely would you be to consider purchasing it?
17. Where would you most likely discover a product like this?

Final Question

If you're open to a short conversation to share your thoughts about handbag organization and how you use your bags, please leave your email address and I will reach out to schedule a time.